Amazon's Dark Little Secrets

Photo by Christian Wiediger on Unsplash

What Are Dark Patterns?

Misdirection

Unsubscribe Emails

The footer of Amazon email

Roach Motel

  • Click and head to Account Settings
  • Search for the “Prime” subscription tab
  • Click the button that says “Manage Membership”
  • Click “End Membership”
  • Amazon Would Take Users to scroll through Prime’s benefits
  • Select “Cancel My Benefits” found in another tab
  • Redirect to another page that suggests a switch to a different payment method
  • Click “Continue to Cancel” found in another tab
  • The farewell message of Amazon

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